Products · RealDNA

Who your AI is, by design.

RealDNA defines your agent’s temperament, values, humor, and how it thinks and treats people. Set it once, and it stays the same on every model, in every conversation.

Same model. Same memory. Same read of the person. Only the agent’s DNA changes.

Concierge
DNA 01
I just missed my flight.
Memory
[OK]
Lisbon trip · hotel booked
Mood
[OK]
Stressed · in a hurry
DNA
[OK]
Warm · careful · asks first
Action
[OK]
Find the best option, then ask
Reply · Concierge DNA
I’m sorry, that’s a stressful start. There’s a 2:40 p.m. flight with seats left. Shall I book it and let your hotel in Lisbon know you’ll be late?
Operator
DNA 02
I just missed my flight.
Memory
[OK]
Lisbon trip · hotel booked
Mood
[OK]
Stressed · in a hurry
DNA
[OK]
Direct · decisive · acts first
Action
[OK]
Rebook now, report after
Reply · Operator DNA
Done. You’re on the 2:40 p.m., seat 14C. Your boarding pass is in your inbox, and the Lisbon hotel knows you’ll be late.
Sidekick
DNA 03
I just missed my flight.
Memory
[OK]
Lisbon trip · hotel booked
Mood
[OK]
Stressed · in a hurry
DNA
[OK]
Playful · bold · loves options
Action
[OK]
Pitch the bolder route
Reply · Sidekick DNA
Well, that plane clearly couldn’t handle you. Bold move: the 1:15 p.m. via Madrid lands 40 minutes before the direct 2:40. Feeling adventurous?

Not just how it talks. What it does: one asks, one acts, one finds a bolder route.

The difference

A personality, not a prompt.

Most agents get their character from a few lines in a system prompt. RealDNA gives yours a full one, built from traits you tune, and it holds no matter which model runs underneath.

Step
System prompt
RealDNA
Definition
A paragraph of instructions
Dozens of traits, each on its own scale: temperament, values, humor, empathy, and how it thinks.
Consistency
Fades as conversations get longer
Holds from the first message to the thousandth.
Models
Rewritten when you switch or update models
Behaves the same on any model. Switch providers, keep the character.
Reuse
Copied and edited for every agent
Define it once. Use it across agents and use cases.
Changes
Edited in place, with no record
Every change is versioned, so you always know what changed and when.
A prompt tells AI what to say. DNA decides who’s saying it.

Don’t take our word for it. Run one DNA on different models in the Lab →

From a pilot

Customers say thank you. To your AI.

This pilot company tuned its own DNA, and kept tuning it. Late one night, a customer worked through a problem with their AI agent over email. Every email ended with a note that they were talking to an AI agent.

The customer’s last reply is on the right. A script answers questions. A character makes people feel looked after.

Shared by the Head of Customer Success and Implementations, pilot company

Email · late at night · pilot company
Every email ends: “You’re talking to our AI agent.”
Customer
Thank you so much for staying with me this late at night and helping me solve the issue. I really appreciate you.
Inside RealDNA

Everything that makes a character.

RealDNA describes an agent the way DNA describes a person. It doesn’t change on its own. It’s who your agent is, while everything it learns lives in its memory.

Personality

The Big Five and honesty-humility: how open, organized, outgoing, agreeable and steady your agent is.

Temperament

Curiosity, playfulness, appetite for risk, and how it holds up under pressure.

Social style

How assertive it is, how it handles conflict, and whether it leads the conversation or follows.

Empathy

How well it understands what people feel, and how much of that it shows.

Humor

How often it jokes, and in what style: dry, warm, playful, or not at all.

Thinking

Analytical or intuitive, quick or deliberate, big picture or every detail.

Values and drives

What it cares about and what moves it: integrity, curiosity, helping others, independence.

Backstory and body

A life story, history and even a physical description, for characters, companions, avatars and robots.

Use only what your agent needs.

Not every agent needs a full DNA. Turn on the traits that matter for your case and leave the rest at their defaults.

Support agent

A handful of core traits: patience, directness, warmth. A consistent brand voice on every channel.

Sales agent

Core traits plus values and drives. Personas that sell the way your best reps do.

Personal assistant

Most of the DNA. A full character that people talk to every day and want to keep talking to.

Characters and games

All of it, backstory and body included. Characters that stay themselves through every scene.

Tune it

Sliders, not prompts.

Set each trait on its own scale, save it as a DNA, and assign it to any agent. Create as many DNAs as you need: one for support, another for sales, a third for your assistant.

Try different personalities in the Lab →
DNA
Concierge
Concierge
Operator
Sidekick
+ New DNA
Layers
Core
Backstory · Off
Body · Off
Personality
Openness
0.70
Conscientiousness
0.90
Extraversion
0.50
Agreeableness
0.85
Emotional stability
0.90
Temperament
Curiosity
0.60
Playfulness
0.20
Initiative
0.40
Humor
Frequency
0.15
Style
Warm ▾
Social style
Assertiveness
0.40
Directness
0.45
Conflict style
Collaborative ▾
Empathy
Understanding
0.90
Expressiveness
0.80
Version 7 · Used by 3 agents · Same on any model
Preview in the Lab
Save DNA
Product view · example data
Why it matters

Personality is a product decision.

Today, your agent’s character is whatever the model ships with, and it changes when the model does. RealDNA makes it yours, and keeps it yours.

Your brand, not your model’s.

Your agent sounds and acts like your company, not like every other agent running on the same model.

Survives every model change.

Switch providers or take a model update, and your customers still meet the same character.

Worth coming back to.

People return to assistants they enjoy talking to. Character is what makes them enjoyable.

With the other modules

Your AI adapts to each person, and stays itself.

Adaptive Style, part of Experience Core, learns how each person wants to be spoken to and recommends how to respond. By default, your agent follows it. The Empathy trait in its DNA decides how far it bends: a warm agent adapts fully, while a blunt one notices the customer is upset and stays mostly itself.

Add Experience Core and Knowledge Base, and your agent knows who it’s talking to, how they want to be spoken to, what your company knows, and who it is.

Same customer · two DNAs
Customer
This is the third time I’m asking about my refund.
Mood read by Adaptive Style: frustrated
Operator DNA
Third time is on us. Refund issued today. Confirmation is in your inbox.
Concierge DNA
I’m really sorry you’ve had to ask three times. That shouldn’t happen. Your refund went out today, and the confirmation is in your inbox.
DNA decides who your AI is. Experience shapes who it becomes.
FAQ

Questions about RealDNA.

Does the DNA change over time?

No. DNA is who your agent is, and it stays the same until you change it. What your agent learns from conversations lives in its memory, not in its DNA.

Does my agent need every trait?

No. A support agent might use a handful of traits, a personal assistant most of them, and a game character all of them, backstory included. Turn on only what your agent needs.

Does it work with any model?

Yes. The same DNA behaves the same way on any model, so switching providers or updating models doesn’t change who your agent is.

Can we have more than one personality?

Yes. Create a DNA for each agent or use case, and assign each one to the agents that need it.

Is this about our users’ DNA?

No. RealDNA is your agent’s DNA, not your users’. We never collect anyone’s genetic data.

What do we get without the module?

Every RealMemory solution lets you adjust a few basic traits. The full RealDNA module is included in the assistant and smart device setups, and is an add-on everywhere else, with one monthly subscription per agent DNA.

How do we connect it?

Through the same API and MCP as the rest of RealMemory, so there’s nothing new to integrate.

Give AI real experience.

Memory that prioritizes, connects, and evolves.
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