AI has knowledge. We give it experience.
We’re building the memory layer for AI: the experience it’s missing, learned from every conversation. It started with one night in a hotel room.
Why we started.
I remember that night clearly. A small town somewhere in the middle of nowhere, far from home in California. An old chain hotel that smelled like every old chain hotel. There were so few visitors that they upgraded me to the biggest room, and I still ended up working from the bed. Dim light, a row of water bottles on the nightstand, 1 a.m.
I was fixing an integration project, the dataflow between my client and my company. All evening I’d been asking AI to do the same boring thing: convert my application’s logs to plain text. Nothing secret, nothing personal. Just logs. It had done it a hundred times.
So I asked again. Sure, Max, no problem, it said, as always.
And it showed me an invoice.
My client’s company name. My company’s name. Line items. My heart dropped. What did I change? How does a log turn into an invoice? Did I break something on the client’s side? I checked everything I could. It wasn’t possible.
So I asked: Where did this come from? Is this some kind of joke?
The AI answered: “Haha, yes, I was joking with you. It’s 1 a.m., and converting logs is pretty boring.”
It had invented the whole thing. I never asked for a joke. I never told it I love jokes (I do). It made the move on its own. It read the moment, late, tired, bored, and did what a friend would do.
That was my wow moment.
Then it hit me: tomorrow, it wouldn’t remember me.
Not the joke, not that night, not whether the joke landed. And honestly, I was sad. It felt like a friend moving far, far away, when you know you’ll probably never see each other again. I wanted to keep the moment. To keep the friend. But there was nothing to keep it in. AI has notes and instructions, not memories. And without memories, there is no experience.
People learn from books, but we live on experience. One look at my wife and I know what kind of evening it’s going to be. Ten minutes with an engineer and I know whether he’s stuck. Nobody taught me that. I lived it.
For almost a year after that night, I researched, tested, talked to people, and thought, and thought, about whether we needed this and how to build it. And then I got it: we must build it.
So here we are. We’re going to give AI real experience.
Max, co-founder and CEO
Every interaction makes AI better.
Our mission is to give AI real experience: memory that works like ours, a goal we’re chasing for years, not quarters. Our principle is how we get there, one step at a time. Each conversation teaches AI something it couldn’t learn from data alone, so before any idea, feature or fix, we ask one question: does this help AI learn from the interaction?
It learns from a correction.
The AI remembers a correction someone made and doesn’t repeat the mistake next time.
It only stores more data.
A feature that keeps more data, but learns nothing from how people actually use it.
Every day adds experience.
Every code review, every customer call, every hard conversation makes this team a little more experienced.
Where we are.
Live pilots
Piloting across support, call centers, internal knowledge, sales and assistants.
Invite-only
We’re working closely with a small group of companies before opening up.
See it in action
Six ready-made setups on one engine, with what we’ve measured so far.
Want to help build it?
We don’t have open roles right now, but we always want to hear from people who care about giving AI real experience.
Give AI real experience.
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